{"id":4762,"date":"2017-04-16T13:07:20","date_gmt":"2017-04-16T13:07:20","guid":{"rendered":"http:\/\/kortho.com\/nl\/?p=4762"},"modified":"2019-09-09T09:15:12","modified_gmt":"2019-09-09T09:15:12","slug":"story-chapter-1-coding-marking-no-one-cares-printers-internet-of-things","status":"publish","type":"post","link":"https:\/\/kortho.com\/nl\/story-chapter-1-coding-marking-no-one-cares-printers-internet-of-things\/","title":{"rendered":"Our story chapter 1: Coding & Marking and why no one cares about printers"},"content":{"rendered":"

\"Kortho<\/p>\n

Why no one cares about printers<\/strong><\/h2>\n

Let\u2019s face it. Nobody cares about printers like us manufacturers and distributors. We are the ones that get really sincerely excited when we see some kind of ingenious construction that allows a printhead to be bolted on with only one screw (while everybody else needs two). We can literally go on for an hour about why this is a great USP. How for example it allows for quicker printhead exchange and thus one minute less downtime every time you replace the printhead. Now, exchanging the printhead happens at most once every 5 years, so that\u2019s 12 seconds on average you\u2019re saving there per year! Not to mention the \u20ac 0,10 you\u2019re saving on the extra screw! Recognize this? If so, you must be in Coding & Marking. If not, you must be everyone else. Including our customers.<\/p>\n

Yes, I said it: Our end-users mostly just see us as a necessary evil that needs to be dealt with in order to keep selling products that require coding. Unfortunately nobody buys printers because they\u2019re cool or desirable. It\u2019s similar to getting insurance or picking an electricity supplier. All you know is that you need it, and as long as it does the trick you don\u2019t care what it looks like or where it\u2019s from. Such products are called low-interest products driven by a generic demand from the market. In other words, if you want to win the project it usually all come down to\u2026Pricing.<\/p>\n

So ok, as long as product specs are competitive best pricing will probably win you the project. But what is pricing in Coding & Marking? List price + cost of ownership you might say? Not entirely correct I\u2019m afraid. Pricing is costs! And the potential costs of Coding & Marking go way beyond equipment price, ink\/ribbon consumption and maintenance. Think about it. Try needing some repeated custom software work to integrate printers into an ERP system, and having to hire that programmer again every time your coding need changes. And what about product recalls due to a wrong coding? The costs of just one of these will buy a customer many new printers and truckloads of ink and ribbon!<\/p>\n

So saving on equipment price and consumables is good and necessary. And although they are bare necessities it won\u2019t set you apart from the rest. But if in addition you can also help improve on a customer\u2019s corporate KPI\u2019s (like factory output or preventing production errors), all of the sudden your Coding & Marking printers aren\u2019t such a low interest topic anymore. Especially if your equipment is designed in a way that it’s easy and affordable to avoid coding errors. And in addition your open platform software allows plug & print integration into any (ERP) system, AND can cover all imaginable coding needs straight off the shelf without needing custom software or programming\u2026 (Internet of Things)<\/p>\n

Enter Kortho\u2019s new SLIMLINE<\/strong><\/span> concept! Where SLIM stands for:<\/p>\n

S<\/span><\/strong>mart<\/p>\n

L<\/strong><\/span>ess<\/p>\n

I<\/strong><\/span>s<\/p>\n

M<\/strong><\/span>ore<\/p>\n

A concept that I will be unveiling through these publications until reaching full disclosure on the Interpack next year. This will be in the form of our new range of TTO machines built in accordance with our SLIMLINE concept. Curious on how all the above translates into machine design and specs? Then stay tuned for more as all will be increasingly unveiled the next coming year! Internet of Things evolved.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Why no one cares about printers Let\u2019s face it. Nobody cares about printers like us manufacturers and distributors. We are…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[85],"tags":[],"class_list":["post-4762","post","type-post","status-publish","format-standard","hentry","category-blogs"],"yoast_head":"\nWaarom krijgt een THT\/LOT-code zo vaak onterecht te weinig aandacht?<\/title>\n<meta name=\"description\" content=\"Een datum geprint op een verpakking is heel normaal. Zo normaal dat er in het productieproces weinig aandacht is voor alle mogelijkheden. Is dit terecht?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kortho.com\/nl\/story-chapter-1-coding-marking-no-one-cares-printers-internet-of-things\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Waarom krijgt een THT\/LOT-code zo vaak onterecht te weinig aandacht?\" \/>\n<meta property=\"og:description\" content=\"Een datum geprint op een verpakking is heel normaal. Zo normaal dat er in het productieproces weinig aandacht is voor alle mogelijkheden. 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